Zucked Book
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From 2 Global Ratings

Zucked


  • Author : Roger McNamee
  • Publisher : Penguin
  • Date : 2019-02-05
  • Category : Political Science
  • Pages : 400
  • ISBN : 9780525561361

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One of the Financial Times' Best Business Books of 2019 The New York Times bestseller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society—and sets out to try to stop it. If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly—to our public health and to our politi

Zucked  Waking Up to the Facebook Catastrophe Book

Zucked Waking Up to the Facebook Catastrophe


  • Author : Roger McNamee
  • Publisher : HarperCollins
  • Date : 2019-02-05
  • Category : Social Science
  • Pages : 352
  • ISBN : 9780008319021

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Zucked Waking Up to the Facebook Catastrophe in PDF, EPUB, Tuebl, Mobi and Kindle:

This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.

The New Normal Book
Stars 4
From 1 Global Ratings

The New Normal


  • Author : Roger McNamee
  • Publisher :
  • Date : 2004
  • Category : Business & Economics
  • Pages : 238
  • ISBN : UOM:39015060375188

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The New Normal in PDF, EPUB, Tuebl, Mobi and Kindle:

Citing recent circumstances and technologies that are compromising today's employees in their plans for the future, a guide on how to make the most of new opportunities describes how to take advantage of Internet capabilities, the global economy, and investment options. 35,000 first printing.

Algorithms of Oppression Book
Stars 5
From 1 Global Ratings

Algorithms of Oppression


  • Author : Safiya Umoja Noble
  • Publisher : NYU Press
  • Date : 2018-02-20
  • Category : Computers
  • Pages : 256
  • ISBN : 9781479837243

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Algorithms of Oppression in PDF, EPUB, Tuebl, Mobi and Kindle:

A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for “black girls”—what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls,” the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance—operating as a source for email, a major vehicle for primary and secondary school learning, and beyond—understanding and reversing these disquieting trends and discriminatory practices is of utmost importance. An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.

Facebook Book

Facebook


  • Author : Steven Levy
  • Publisher : Penguin
  • Date : 2020-02-25
  • Category : Business & Economics
  • Pages : 592
  • ISBN : 9780735213166

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Facebook in PDF, EPUB, Tuebl, Mobi and Kindle:

One of the Best Technology Books of 2020—Financial Times “Levy’s all-access Facebook reflects the reputational swan dive of its subject. . . . The result is evenhanded and devastating.”—San Francisco Chronicle “[Levy’s] evenhanded conclusions are still damning.”—Reason “[He] doesn’t shy from asking the tough questions.”—The Washington Post “Reminds you the HBO show Silicon Valley did not have to reach far for its satire.”—NPR.org The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook As a college sophomore, Mark Zuckerberg created a simple website to serve as a campus social network. Today, Facebook is nearly unrecognizable from its first, modest iteration. In light of recent controversies surrounding election-influencing “fake news” accounts, the handling of its users’ personal data, and growing discontent with the actions of its founder and CEO—who has enormous power over what the world sees and says—never has a company been more central to the national conversation. Millions of words have been written about Facebook, but no one has told the complete story, documenting its ascendancy and missteps. There is no denying the power and omnipresence of Facebook in American daily life, or the imperative of this book to document the unchecked power and shocking techniques of the company, from growing at all costs to outmaneuvering its biggest rivals to acquire WhatsApp and Instagram, to developing a platform so addictive even some of its own are now beginning to realize its dangers. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.

The Loop Book

The Loop


  • Author : Jacob Ward
  • Publisher : Hachette UK
  • Date : 2022-01-25
  • Category : Computers
  • Pages : 304
  • ISBN : 9780316487221

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The Loop in PDF, EPUB, Tuebl, Mobi and Kindle:

This eye-opening narrative journey into the rapidly changing world of artificial intelligence reveals the dangerous ways AI is exploiting the unconscious habits of our minds—and the real threat it poses to humanity. Artificial intelligence is going to change the world as we know it. But the real danger isn't some robot that's going to enslave us: It's our own brain. Our brains are constantly making decisions using shortcuts, biases, and hidden processes—and we're using those same techniques to create technology that makes choices for us. In The Loop, award-winning science journalist Jacob Ward reveals how we are poised to build all of our worst instincts into our AIs, creating a narrow loop where each generation has fewer, predetermined, and even dangerous choices. Taking us on a world tour of the ongoing, real-world experiment of artificial intelligence, The Loop illuminates the dangers of writing dangerous human habits into our machines. From a biometric surveillance state in India that tracks the movements of over a billion people, to a social media control system in China that punishes deviant friendships, to the risky multiple-choice simplicity of automated military action, Ward travels the world speaking with top experts confronting the perils of their research. Each stop reveals how the most obvious patterns in our behavior—patterns an algorithm will use to make decisions about what's best for us—are not the ones we want to perpetuate. Just as politics, marketing, and finance have all exploited the weaknesses of our human programming, artificial intelligence is poised to use the patterns of our lives to manipulate us. The Loop is call to look at ourselves more clearly—our most creative ideas, our most destructive impulses, the ways we help and hurt one another-so we can put only the best parts of ourselves into the thinking machines we create.

Privacy is Power Book
Stars 5
From 1 Global Ratings

Privacy is Power


  • Author : Carissa Véliz
  • Publisher : Random House
  • Date : 2020-09-24
  • Category : Political Science
  • Pages : 320
  • ISBN : 9781473583535

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Privacy is Power in PDF, EPUB, Tuebl, Mobi and Kindle:

An Economist BEST BOOK OF THE YEAR As the data economy grows in power, Carissa Véliz exposes how our privacy is eroded by big tech and governments, why that matters and what we can do about it. The moment you check your phone in the morning you are giving away your data. Before you've even switched off your alarm, a whole host of organisations have been alerted to when you woke up, where you slept, and with whom. As you check the weather, scroll through your 'suggested friends' on Facebook, you continually compromise your privacy. Without your permission, or even your awareness, tech companies are harvesting your information, your location, your likes, your habits, and sharing it amongst themselves. They're not just selling your data. They're selling the power to influence you. Even when you've explicitly asked them not to. And it's not just you. It's all your contacts too. Digital technology is stealing our personal data and with it our power to make free choices. To reclaim that power and democracy, we must protect our privacy. What can we do? So much is at stake. Our phones, our TVs, even our washing machines are spies in our own homes. We need new regulation. We need to pressure policy-makers for red lines on the data economy. And we need to stop sharing and to adopt privacy-friendly alternatives to Google, Facebook and other online platforms. Short, terrifying, practical: Privacy is Power highlights the implications of our laid-back attitude to data and sets out how we can take back control. If you liked The Age of Surveillance Capitalism, you'll love Privacy is Power because it provides a philosophical perspective on the politics of privacy, and it offers a very practical outlook, both for policymakers and ordinary citizens.

Becoming Facebook Book

Becoming Facebook


  • Author : Mike Hoefflinger
  • Publisher : AMACOM
  • Date : 2017-04-06
  • Category : Business & Economics
  • Pages : 256
  • ISBN : 9780814437971

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Becoming Facebook in PDF, EPUB, Tuebl, Mobi and Kindle:

You can’t create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were actually there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect.As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Mike Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions. In Becoming Facebook, he shares the challenges faced and lessons learned during the coming-of-age times of the übercompany. Discover from an insider:• How Facebook recovered from its “disastrous” IPO• How the growth team achieved the impossible• Why Facebook’s newsfeed ads were the company’s most important business decision ever• How Google+ attacked and lost• Why and how Instagram and WhatsApp were added• And much more!Follow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness.

The Age of Surveillance Capitalism Book
Stars 5
From 1 Global Ratings

The Age of Surveillance Capitalism


  • Author : Shoshana Zuboff
  • Publisher : PublicAffairs
  • Date : 2019-01-15
  • Category : Business & Economics
  • Pages : 704
  • ISBN : 9781610395700

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The Age of Surveillance Capitalism in PDF, EPUB, Tuebl, Mobi and Kindle:

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.

Liberty from All Masters Book

Liberty from All Masters


  • Author : Barry C. Lynn
  • Publisher : St. Martin's Press
  • Date : 2020-09-29
  • Category : Political Science
  • Pages : 256
  • ISBN : 9781250240637

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Liberty from All Masters in PDF, EPUB, Tuebl, Mobi and Kindle:

Barry C. Lynn, one of America's preeminent thinkers, provides the clearest statement yet on the nature and magnitude of the political and economic dangers posed by America’s new monopolies in Liberty from All Masters. "Very few thinkers in recent years have done more to shift the debate in Washington than Barry Lynn." —Franklin Foer Americans are obsessed with liberty, mad about liberty. On any day, we can tune into arguments about how much liberty we need to buy a gun or get an abortion, to marry who we want or adopt the gender we feel. We argue endlessly about liberty from regulation and observation by the state, and proudly rebel against the tyranny of course syllabi and Pandora playlists. Redesign the penny today and the motto would read “You ain’t the boss of me.” Yet Americans are only now awakening to what is perhaps the gravest domestic threat to our liberties in a century—in the form of an extreme and fast-growing concentration of economic power. Monopolists today control almost every corner of the American economy. The result is not only lower wages and higher prices, hence a concentration of wealth and power in the hands of the few. The result is also a stripping away of our liberty to work how and where we want, to launch and grow the businesses we want, to create the communities and families and lives we want. The rise of online monopolists such as Google and Amazon—designed to gather our most intimate secrets and use them to manipulate our personal and group actions—is making the problem only far worse fast. Not only have these giant corporations captured the ability to manage how we share news and ideas with one another, they increasingly enjoy the power to shape how we move and play and speak and think.

The Point of It All Book
Stars 4.5
From 3 Global Ratings

The Point of It All


  • Author : Charles Krauthammer
  • Publisher : Crown Forum
  • Date : 2019-10-22
  • Category : History
  • Pages : 416
  • ISBN : 9781984825506

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Created and compiled by Krauthammer before his death, this is a powerful collection of the influential columnist's most important works. Edited and includes an introduction by the columnist's son, Daniel Krauthammer, it is the most intimate and profound book yet by the legendary writer and thinker.

An Ugly Truth Book
Stars 4
From 1 Global Ratings

An Ugly Truth


  • Author : Sheera Frenkel
  • Publisher : HarperCollins
  • Date : 2021-07-13
  • Category : Business & Economics
  • Pages : 352
  • ISBN : 9780062960702

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An Ugly Truth in PDF, EPUB, Tuebl, Mobi and Kindle:

INSTANT NEW YORK TIMES BESTSELLER // WINNER OF THE SABEW BEST IN BUSINESS AWARD A Book of the Year: Fortune, Foreign Affairs, The Times (London), Cosmopolitan, TechCrunch, WIRED “The ultimate takedown.” – New York Times Book Review Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook’s fall from grace. Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of M

American Pop Book
Stars 3
From 23 Global Ratings

American Pop


  • Author : Snowden Wright
  • Publisher : HarperCollins
  • Date : 2019-02-05
  • Category : Fiction
  • Pages : 416
  • ISBN : 9780062697769

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AN NPR BEST BOOK OF THE YEAR “Mr. Wright’s imagined history of the rise and fall of the sugary drink empire is so robust and recognizable that you might feel nostalgic for the taste of a soda you’ve never had.” – Sam Sacks, The Wall Street Journal NAMED A MOST ANTICIPATED BOOK BY Parade • Cosmopolitan • Town & Country • AARP • InStyle • Garden & Gun • Vol. 1 Brooklyn The story of a family. The story of an empire. The story of a nation. Moving from Mississippi to Paris to New York and back again, a saga of family, ambition, passion, and tragedy that brings to life one unforgettable Southern dynasty—the Forsters, founders of the world’s first major soft-drink company—against the backdrop of more than a century of American cultural history. The child of immigrants, Houghton Forster has always wanted more—from his time as a young boy in Mississippi, working twelve-hour days at his father’s drugstore; to the moment he first laid eyes on his future wife, Annabelle Teague, a true Southern belle of aristocratic lineage; to his invention of the delicious fizzy drink that would transform him from tiller boy into the founder of an empire, the Panola Cola Company, and entice a youthful, enterprising nation entering a hopeful new age. Now the heads of a preeminent American family spoken about in the same breath as the Hearsts and the Rockefellers, Houghton and Annabelle raise their four children with the expectation they’ll one day become world leaders. The burden of greatness falls early on eldest son Montgomery, a handsome and successful politician who has never recovered from the horrors and heartbreak of the Great War. His younger siblings Ramsey and Lance, known as the “infernal twins,” are rivals not only in wit and beauty, but in their utter carelessness with the lives and hearts of others. Their brother Harold, as gentle and caring as the twins can be cruel, is slowed by a mental disability—and later generations seem equally plague

The Big Nine Book

The Big Nine


  • Author : Amy Webb
  • Publisher : PublicAffairs
  • Date : 2019-03-05
  • Category : Business & Economics
  • Pages : 336
  • ISBN : 9781541773745

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The Big Nine in PDF, EPUB, Tuebl, Mobi and Kindle:

A call-to-arms about the broken nature of artificial intelligence, and the powerful corporations that are turning the human-machine relationship on its head. We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we--the everyday people whose data powers AI--aren't actually in control of anything. When, for example, we speak with Alexa, we contribute that data to a system we can't see and have no input into--one largely free from regulation or oversight. The big nine corporations--Amazon, Google, Facebook, Tencent, Baidu, Alibaba, Microsoft, IBM and Apple--are the new gods of AI and are short-changing our futures to reap immediate financial gain. In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI--the people working on the system, their motivations, the technology itself--is broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don't share our motivations, desires, or hopes for the future of humanity. Much more than a passionate, human-centered call-to-arms, this book delivers a strategy for changing course, and provides a path for liberating us from algorithmic decision-makers and powerful corporations.

On Nostalgia Book

On Nostalgia


  • Author : David Berry
  • Publisher : Coach House Books
  • Date : 2020-07-21
  • Category : Social Science
  • Pages : 161
  • ISBN : 9781770566231

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On Nostalgia in PDF, EPUB, Tuebl, Mobi and Kindle:

From Mad Men to MAGA: how nostalgia came to be and why we are so eager to indulge it. From movies to politics, social media posts to the targeted ads between them, nostalgia is one of the most potent forces of our era. On Nostalgia is a panoramic cultural history of nostalgia, exploring how a force that started as a psychological diagnosis of soldiers fighting far from home has come become a quintessentially modern condition. Drawing on everything from the modern science of memory to the romantic ideals of advertising, and traversing cultural movements from futurism to fascism to Facebook, cultural critic David Berry examines how the relentless search for self and overwhelming presence of mass media stokes the fires of nostalgia, making it as inescapable as it is hard to pin down. Holding fast against the pull of the past while trying to understand what makes the fundamental impossibility of return so appealing, On Nostalgia explores what it means to remember, how the universal yearning is used by us and against us, and it considers a future where the past is more readily available and easier to lose track of than ever before. "If nostalgia was a disease in the Good Old Days, then David Berry's cogently argued, intelligent, and witty book should be prescribed reading for anyone wishing to understand what sometimes feels like a peculiarly virulent epidemic of our current times." —Travis Elborough "We're so lucky to have a writer as thoughtful, funny, smart, and cutting as David Berry. Nostalgia dictates so much of our world, and there isn't a better cataloger, critic, and guide through it than Berry." —Scaachi Koul