You Are The Brand Book

You Are The Brand


  • Author : Mike Kim
  • Publisher : Morgan James Publishing
  • Date : 2021-06-08
  • Category : Business & Economics
  • Pages :
  • ISBN : 9781631953484

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You Are The Brand in PDF, EPUB, Tuebl, Mobi and Kindle:

Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize — YOU ARE THE BRAND. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned. The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived. Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand. In this practical and inspiring book, you will learn: How to identify and showcase your unique expertise How to gain clarity on your message, market, and business model Why the most effective marketing strategy is to simply tell the truth How-To-Preneur vs. Ideapreneur — Which one are you? The three kinds of personal stories that ensure you stand out in your market The simple “9-Box Grid” that shows you

You Are the Brand Book

You Are the Brand


  • Author : Mike Kim
  • Publisher :
  • Date : 2021-07-13
  • Category : Business & Economics
  • Pages : 224
  • ISBN : 1631953478

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You Are the Brand in PDF, EPUB, Tuebl, Mobi and Kindle:

An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.

You Are the Brand Book

You Are the Brand


  • Author : Steve Adubato
  • Publisher : Rutgers University Press
  • Date : 2011
  • Category : Business & Economics
  • Pages : 234
  • ISBN : 9780813550428

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You Are the Brand in PDF, EPUB, Tuebl, Mobi and Kindle:

Presents an analysis of the brands of more than thirty companies and people and discusses their marketing strategies and why they are successful.

You Are a Brand  Book

You Are a Brand


  • Author : Catherine Kaputa
  • Publisher : Nicholas Brealey
  • Date : 2012-09-16
  • Category : Business & Economics
  • Pages : 334
  • ISBN : 9781857889345

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You Are a Brand in PDF, EPUB, Tuebl, Mobi and Kindle:

Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

You brand Book

You brand


  • Author : Julia Goodman
  • Publisher : Troubador Publishing Ltd
  • Date : 2021-01-28
  • Category : Business & Economics
  • Pages : 200
  • ISBN : 9781800468702

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You brand in PDF, EPUB, Tuebl, Mobi and Kindle:

In You brand: Confident Anywhere, Julia Goodman, one of the world’s top communication coaches, has written a unique and maverick manual for personal confidence drawing on 30 years of hands-on experience of coaching very senior business executives.

Brand You Book

Brand You


  • Author : John Purkiss
  • Publisher : Financial Times/Prentice Hall
  • Date : 2012
  • Category : Business & Economics
  • Pages : 246
  • ISBN : 0273777696

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Brand You in PDF, EPUB, Tuebl, Mobi and Kindle:

In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.

Building Brand You  Book

Building Brand You


  • Author : Omar Abedin
  • Publisher : Trafford Publishing
  • Date : 2015-07-07
  • Category : Self-Help
  • Pages : 144
  • ISBN : 9781490761503

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Building Brand You in PDF, EPUB, Tuebl, Mobi and Kindle:

The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.

You Are the Brand Book

You Are the Brand


  • Author : Steve Adubato
  • Publisher : Rutgers University Press
  • Date : 2011-07-06
  • Category : Business & Economics
  • Pages : 256
  • ISBN : 9780813550718

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You Are the Brand in PDF, EPUB, Tuebl, Mobi and Kindle:

Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who: Feel they have something of value to offer, Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success, Want their customers to buy products and services again and again, Feel unappreciated in their current job, Have recently lost a job or are seeking their first job out of college, Are trying to get back into the workforce after years of being "out of it." Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.

The Only Book You Will Ever Need on Branding Book

The Only Book You Will Ever Need on Branding


  • Author : Michiel Maandag
  • Publisher : Robinson
  • Date : 2015-12-17
  • Category : Business & Economics
  • Pages : 160
  • ISBN : 9781472136084

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The Only Book You Will Ever Need on Branding in PDF, EPUB, Tuebl, Mobi and Kindle:

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you

The Brand Called You  Make Your Business Stand Out in a Crowded Marketplace Book

The Brand Called You Make Your Business Stand Out in a Crowded Marketplace


  • Author : Peter Montoya
  • Publisher : McGraw Hill Professional
  • Date : 2008-11-02
  • Category : Business & Economics
  • Pages : 288
  • ISBN : 0071641777

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The Brand Called You Make Your Business Stand Out in a Crowded Marketplace in PDF, EPUB, Tuebl, Mobi and Kindle:

The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

Brand You Book

Brand You


  • Author : Giuliana Carrozza
  • Publisher :
  • Date : 2021-04-26
  • Category :
  • Pages : 270
  • ISBN : 1636769373

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Brand You in PDF, EPUB, Tuebl, Mobi and Kindle:

Are you ready to discover your personal brand? In a world full of social media profiles, the term "personal brand" is familiar. However, most people don't know that successful public figures have been branding themselves for decades. So what constitutes a real personal brand? In Brand You: How to Achieve Success through Personal Branding you'll find a guide to develop a holistic personal brand that is unique and beneficial. Inside you'll find answers to the questions: Why is a holistic view to personal branding more effective? What differentiates successful public figures and companies? What really makes us happy? There is a misconception that personal brands are only for self-promotion, but within this book you'll find that a self-brand can do more by leading you to a meaningful life. Brand You is a book that speaks to everyone looking to elevate their lives, know themselves better, and be the leader of their stories.

Brand  it Ain t the Logo  Book

Brand it Ain t the Logo


  • Author : Ted Matthews
  • Publisher :
  • Date : 2007
  • Category : Business & Economics
  • Pages : 181
  • ISBN : 1435700155

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Brand it Ain t the Logo in PDF, EPUB, Tuebl, Mobi and Kindle:

Brands are more important than ever to the survival of North American business. Our manufacturing base continues to disappear. An unprecedented volume of commercial messaging makes it ever more difficult for Brands to reach customers or employees. Yet "Brand" is misunderstood. Egged on by business schools and the ad industry, most senior executives equate their Brand with their logo or advertising. They think the Brand isn't their responsibility, but that of the marketing department alone. With colorful stories drawn from his 37-year career, Ted Matthews challenges our business leaders to achieve their Brands' full promise by accepting that A Brand is what people think of youT - and by taking ultimate responsibility for it. "Ted Matthews wraps a persuasive argument in a lively read. This book is packed with fascinating examples that back up its clear-sighted analysis of how to build your brand, and - just as important - how not to." Jim McElgunn, Senior Editor, PROFIT Magazine

The New Brand You Book

The New Brand You


  • Author : Julie Broad
  • Publisher :
  • Date : 2016-05
  • Category : Branding (Marketing)
  • Pages : 270
  • ISBN : 0991906020

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The New Brand You in PDF, EPUB, Tuebl, Mobi and Kindle:

You want people to recognize you, like you, and trust you, so they buy from you. You may have already branded yourself with this in mind but perhaps you're not getting the desired results. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling author, popular speaker, and award winning entrepreneur, shares the secrets of creating a trusted brand. You'll learn what is critical in reinventing your personal brand, and why you may never have to tweet, pin or post to do it. Did you know that ...' Your brand is first of all about the feelings, thoughts and experiences of your customers and clients. There are at least 42 common communication mistakes that dilute your message, and only two things you have to do to have a brand with big impact. Online, you are who Google says you are ... The New Brand You is your detailed guidebook to successfully recreating your brand and attracting your ideal clients."

Building a StoryBrand Book
Stars 4
From 1 Global Ratings

Building a StoryBrand


  • Author : Donald Miller
  • Publisher : HarperCollins Leadership
  • Date : 2017-10-10
  • Category : Business & Economics
  • Pages : 240
  • ISBN : 9780718033330

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Building a StoryBrand in PDF, EPUB, Tuebl, Mobi and Kindle:

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the un

You Are Your Brand Book

You Are Your Brand


  • Author : Felicia Shakespeare
  • Publisher :
  • Date : 2016-06-17
  • Category : Business & Economics
  • Pages : 158
  • ISBN : 1943343470

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You Are Your Brand in PDF, EPUB, Tuebl, Mobi and Kindle:

You Are Your Brand is a self-help book written for people from all walks of life: the entrepreneur, the person seeking their first job, the seasoned veteran, the college student and anyone wanting to grow a powerful, personal brand.