The Journey to a Personal Brand Book

The Journey to a Personal Brand


  • Author : Douglas Commaille
  • Publisher : Routledge
  • Date : 2017-12-12
  • Category : Business & Economics
  • Pages : 162
  • ISBN : 9781351358071

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The Journey to a Personal Brand in PDF, EPUB, Tuebl, Mobi and Kindle:

Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims. A Personal Brand is a positive in the reader’s life – professionally, personally and psychologically. It builds people’s confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brand forces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media. This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.

The Journey to a Personal Brand Book

The Journey to a Personal Brand


  • Author : Douglas Commaille
  • Publisher :
  • Date : 2017-12-18
  • Category : Branding (Marketing)
  • Pages : 162
  • ISBN : 1138561703

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The Journey to a Personal Brand in PDF, EPUB, Tuebl, Mobi and Kindle:

Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims. A Personal Brand is a positive in the reader's life - professionally, personally and psychologically. It builds people's confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brandforces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media. This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.

The Visible Expert Book

The Visible Expert


  • Author : Lee W. Frederiksen
  • Publisher :
  • Date : 2014-09-02
  • Category : Business & Economics
  • Pages : 150
  • ISBN : 0990445909

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The Visible Expert in PDF, EPUB, Tuebl, Mobi and Kindle:

What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."

Design Your PERSONAL BRAND Presence Book

Design Your PERSONAL BRAND Presence


  • Author : Diya Asrani
  • Publisher : Notion Press
  • Date : 2021-03-17
  • Category : Business & Economics
  • Pages : 108
  • ISBN : 9781637815212

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Design Your PERSONAL BRAND Presence in PDF, EPUB, Tuebl, Mobi and Kindle:

In this book, Diya Asrani has taken a simple, personalized yet impactful approach towards the concept of personal branding. She highlights a subtle amalgamation of her own stories with a timeless perspective of one’s role as a brand presence in the industry. Fighting through the dilemma of figuring out ways to grow her business and get more clients effortlessly, she has built an evergreen presence that gets her clients effortlessly. This book is a guiding light for many entrepreneurs and knowledge-givers seeking help in building and designing a presence that’s profitable, impactful, and assertive. Diya approaches the concept in a casual yet excitingly coachable way that grabs the attention and helps the reader take action. We all know getting success is a journey, and the journey is what we are living today. It’s designed by us. Thus, it is in our power to build a presence that people notice. This book can solve an impending problem that many entrepreneurs face on a daily basis: how, on earth, do I get clients so as to run my business? In the end, it is about putting your skin in the game and working on certain aspects to build a powerful brand.

You Are The Brand Book

You Are The Brand


  • Author : Mike Kim
  • Publisher : Morgan James Publishing
  • Date : 2021-06-08
  • Category : Business & Economics
  • Pages :
  • ISBN : 9781631953484

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You Are The Brand in PDF, EPUB, Tuebl, Mobi and Kindle:

Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize — YOU ARE THE BRAND. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned. The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived. Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand. In this practical and inspiring book, you will learn: How to identify and showcase your unique expertise How to gain clarity on your message, market, and business model Why the most effective marketing strategy is to simply tell the truth How-To-Preneur vs. Ideapreneur — Which one are you? The three kinds of personal stories that ensure you stand out in your market The simple “9-Box Grid” that shows you

Platform Book
Stars 4
From 2 Global Ratings

Platform


  • Author : Cynthia Johnson
  • Publisher : Lorena Jones Books
  • Date : 2019-02-05
  • Category : Business & Economics
  • Pages : 224
  • ISBN : 9780399581397

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Platform in PDF, EPUB, Tuebl, Mobi and Kindle:

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Personal Branding in the Digital Age Book

Personal Branding in the Digital Age


  • Author : Francine Beleyi
  • Publisher :
  • Date : 2017-11-26
  • Category :
  • Pages :
  • ISBN : 1999925904

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Personal Branding in the Digital Age in PDF, EPUB, Tuebl, Mobi and Kindle:

What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and services they want to purchase. The question is: can you make yourself stand out during this search? This is where your 'personal brand' comes in. But how do you sell when you are the product? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: -Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it? -How to identify and package the unique value you can offer to others, and deliver it consistently? -How to build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them? As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICC TM, with seven pillars anyone can use to lead in their chosen field and get highly paid. Each of the pillars is illustrated by real life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now. If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.

BrandingPays Book

BrandingPays


  • Author : Karen Kang
  • Publisher : Branding Pays Media
  • Date : 2013-02
  • Category :
  • Pages : 208
  • ISBN : 098843752X

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BrandingPays in PDF, EPUB, Tuebl, Mobi and Kindle:

Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.

Personal Brand Planning for Life Book

Personal Brand Planning for Life


  • Author : Robert M. Donnelly
  • Publisher :
  • Date : 2017-11-15
  • Category : Business & Economics
  • Pages : 82
  • ISBN : 0982975872

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Personal Brand Planning for Life in PDF, EPUB, Tuebl, Mobi and Kindle:

Personal Brand Planning for Life walks you step-by-step through a well-defined process of defining, managing, marketing and monetizing your brand. The author takes you on a marketing journey to build your strategy on and off lineand includes lessons on monetizing your brand and expanding it into new marketplaces.

Build Your Reputation Book

Build Your Reputation


  • Author : Rob Brown
  • Publisher : John Wiley & Sons
  • Date : 2016-08-29
  • Category : Business & Economics
  • Pages : 272
  • ISBN : 9781119274452

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Build Your Reputation in PDF, EPUB, Tuebl, Mobi and Kindle:

Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.

Dressing Your Personal Brand Book

Dressing Your Personal Brand


  • Author : Leslie Friedman
  • Publisher : Createspace Independent Publishing Platform
  • Date : 2016-12-23
  • Category :
  • Pages : 138
  • ISBN : 1540769046

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Dressing Your Personal Brand in PDF, EPUB, Tuebl, Mobi and Kindle:

Start living (and dressing for) the life you've always wanted! Do you want a 7 figure salary, less stress in your life, or simply a sense of purpose? No matter what your goals are, having a strong, well presented personal brand, is vital! You would never pull a diamond ring out of a greasy sack to propose to your loved one, so why would you ever think about dressing the incredible person that you are in anything less than your best? Your character traits, accomplishments, and experiences are all part of your personal brand and they are worth much, much more than an engagement ring, so give them the packaging they deserve. In Dressing Your Personal Brand, Leslie Friedman walks you through the fundamentals of personal branding before showing you how to use your brand and your appearance to achieve your goals. Equal parts entertaining and informative, fashion smarts and branding advice, Dressing Your Personal Brand will help you uncover the diamond within and dress it to success! In this book, you'll discover: ->How to identify and develop your personal brand ->How to change the way you're perceived by others...simply by changing your clothes! ->How to master the art of body language to get what you want ->How to set life goals and find a job you'll really love ->How to easily and practically reduce stress at home ->How to survive (and thrive!) during tough transitional times ->And much, much more! Dressing Your Personal Brand: The Ultimate Guide to Leveraging your Appearance to be Happier, More Successful, and Less Stressed is a practical guide to developing your personal brand and then dressing it for ultimate success. Along with easy to follow advice, you'll find helpful worksheets and an action plan to help you get started becoming the person you've always wanted to be. If you're ready to take your life in your own hands and start living a truer, more fulfilled life, purchase this book today!

Authentic Personal Branding Book

Authentic Personal Branding


  • Author : Hubert K. Rampersad
  • Publisher : IAP
  • Date : 2009-05-01
  • Category : Business & Economics
  • Pages : 285
  • ISBN : 9781607521815

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Authentic Personal Branding in PDF, EPUB, Tuebl, Mobi and Kindle:

This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.

The Personal Brand Project Book

The Personal Brand Project


  • Author : Rebecca Oggenfuss
  • Publisher :
  • Date : 2020-02
  • Category :
  • Pages : 216
  • ISBN : 0578642883

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The Personal Brand Project in PDF, EPUB, Tuebl, Mobi and Kindle:

If you're feeling stuck in your life, wondering why you haven't achieved the big goals for yourself that you know you are capable of; this is the book for you. Personal branding isn't just for celebrities and public figures. It's a valuable self-discovery tool to help you define what drives you, uncover what's holding you back, and learn the tools to clearly and confidently communicate who you are in any situation. You'll learn:?How to uncover your passion (yes, it's possible!) ?How to define your genius zone (yup, you have one.) ?What's holding you back (it might not be what you think.)?Your authentic style (along with simple tricks to show up confidently every day.) This book is a mix of proven business marketing practices and self-discovery tools to help you create the career and life you're dreaming about; all while showing up with authentic, magnetic confidence every day.

The Brand Mapping Strategy Book

The Brand Mapping Strategy


  • Author : Karen Leland
  • Publisher : Entrepreneur Press
  • Date : 2016-06-20
  • Category : Business & Economics
  • Pages : 224
  • ISBN : 9781613083390

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The Brand Mapping Strategy in PDF, EPUB, Tuebl, Mobi and Kindle:

A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline. Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets? CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board. A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story. The book will introduce CEOs and executives in Fortune 500 companies

Authentic Personal Brand Coaching Book

Authentic Personal Brand Coaching


  • Author : Hubert K. Rampersad
  • Publisher : IAP
  • Date : 2015-06-01
  • Category : Business & Economics
  • Pages : 194
  • ISBN : 9781681230238

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Authentic Personal Brand Coaching in PDF, EPUB, Tuebl, Mobi and Kindle:

This book offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. This new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Dr. Hubert Rampersad has introduced an advanced authentic personal branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic personal brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This unique authentic personal branding system will help you to unlock your potential and build a trusted image of yourself that you want to project in everything you do. It also opens your view to new ideas, possibilities and opportunities. It is combined with powerful tools to deliver peak performance and to create a stable basis for trustworthiness, credibility, and personal charisma. This innovative methodology is spiritual, measurable, holistic, organic, authentic and sustainable. It taps deeply into self-awareness and helps others to develop innovative ways of doing business with social media and to position themselves strongly in this individual age. It has been proven in practice to produce sustainable results, not only for individuals but also for organizations. It’s neither cosmetic nor cloudy, and therefore clients are experiencing concrete and sustainable results within 2 months.