The Journey to a Personal Brand Book

The Journey to a Personal Brand

  • Author : Douglas Commaille
  • Publisher : Routledge
  • Date : 2017-12-12
  • Category : Business & Economics
  • Pages : 162
  • ISBN : 9781351358071

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Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims. A Personal Brand is a positive in the reader’s life – professionally, personally and psychologically. It builds people’s confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brand forces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media. This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.

Personal Brands Book

Personal Brands

  • Author : Roberto Álvarez del Blanco
  • Publisher : Springer
  • Date : 2010-10-27
  • Category : Business & Economics
  • Pages : 226
  • ISBN : 9780230302877

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The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.

Personal Brand Management Book

Personal Brand Management

  • Author : Talaya Waller
  • Publisher : Springer Nature
  • Date : 2020-04-15
  • Category : Business & Economics
  • Pages : 164
  • ISBN : 9783030437442

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This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.

Authentic Personal Branding Book

Authentic Personal Branding

  • Author : Hubert K. Rampersad
  • Publisher : IAP
  • Date : 2009-05-01
  • Category : Business & Economics
  • Pages : 285
  • ISBN : 9781607521815

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This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.

You Are The Brand Book

You Are The Brand

  • Author : Mike Kim
  • Publisher : Morgan James Publishing
  • Date : 2021-06-08
  • Category : Business & Economics
  • Pages :
  • ISBN : 9781631953484

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Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize — YOU ARE THE BRAND. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned. The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived. Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand. In this practical and inspiring book, you will learn: How to identify and showcase your unique expertise How to gain clarity on your message, market, and business model Why the most effective marketing strategy is to simply tell the truth How-To-Preneur vs. Ideapreneur — Which one are you? The three kinds of personal stories that ensure you stand out in your market The simple “9-Box Grid” that shows you

Platform Book
Stars 4
From 2 Global Ratings


  • Author : Cynthia Johnson
  • Publisher : Lorena Jones Books
  • Date : 2019-02-05
  • Category : Business & Economics
  • Pages : 224
  • ISBN : 9780399581397

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The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Personal Branding in the Knowledge Economy Book

Personal Branding in the Knowledge Economy

  • Author : Wioleta Kucharska
  • Publisher : Taylor & Francis
  • Date : 2022-08-30
  • Category : Business & Economics
  • Pages : 139
  • ISBN : 9781000627060

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Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge. Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development and innovative performance. Both strongly influence the individual success of knowledge workers in the networked and knowledge-driven economy. Personal brands are dynamically shifting from the side-lines to the center of the modern economy and the authenticity of the brands of personal ingredients for their ability to create value. They are one of the three key pillars of value creation in the social media environment, therefore significantly contribute to digital business models. The book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications.

59 tips for being a Unique Personal Brand Book

59 tips for being a Unique Personal Brand

  • Author : Seyed Mohammad Mohajer , Phd.
  • Publisher : Seyed Mohammad Mohajer
  • Date :
  • Category : Antiques & Collectibles
  • Pages : 77
  • ISBN : 9798740723310

59 tips for being a Unique Personal Brand in PDF, EPUB, Tuebl, Mobi and Kindle:

Personal branding is the process of establishing a unique personal identity, developing active communication about the brand identity for a specific target market, and evaluating its impact on personal image and reputation. This process involves three phases: establishing a brand identity, developing the brand’s positioning, and evaluating the brand’s image.This Book help audience to build powerful personal brand. This book is designed to support you in identifying what it means to launch apersonal brand, how to build one, and what it takes to leverage it.

Master the Brand Called YOU  The Proven Leadership Personal Branding System to Help You Earn More  Do More and Be More At Work Book

Master the Brand Called YOU The Proven Leadership Personal Branding System to Help You Earn More Do More and Be More At Work

  • Author : Brenda Bence
  • Publisher : Global Insight Communications LLC
  • Date : 2014-07-03
  • Category : Business & Economics
  • Pages : 240
  • ISBN : 9780982535387

Master the Brand Called YOU The Proven Leadership Personal Branding System to Help You Earn More Do More and Be More At Work in PDF, EPUB, Tuebl, Mobi and Kindle:

Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU

Personal Branding for Entrepreneurs Book

Personal Branding for Entrepreneurs

  • Author : Donna Rachelson
  • Publisher : Jonathan Ball Publishers
  • Date : 2019-05-15
  • Category : Business & Economics
  • Pages : 148
  • ISBN : 9780639955834

Personal Branding for Entrepreneurs in PDF, EPUB, Tuebl, Mobi and Kindle:

Personal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands. In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it. Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding for Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

Personal Branding Blueprint Book

Personal Branding Blueprint

  • Author : resell right
  • Publisher : 大賢者外語
  • Date :
  • Category : Business & Economics
  • Pages :
  • ISBN :

Personal Branding Blueprint in PDF, EPUB, Tuebl, Mobi and Kindle:

If your digital presence is chaotic, your audience will be confused about your product and what you stand for. To prevent this, you need to have a cohesive, streamlined and high quality social media presence. To stand out you need to understand your target audience. The Personal Branding Blueprint is the one-stop shop for everything you will need to know to own a successful personal brand. This eBook takes you on a journey through the branding process, asking you questions about your dream life in order to make your brand fit it. Here is what you'll learn: What exactly a personal brand is and why it is so important How to understand yourself to better create a brand Information on what to look for when defining your target audience Deciding what you have to offer your audience Methods to help your audience trust you Why you need to be authentic The keys to consistent branding Information on the benefits of different platforms The top secrets to deciding which media will be right for you The kinds of content strategies you should aim for How to get your audience to believe you are an authoritative voice and expert in your industry The smallest details that often get overlooked that will make you seem unprofessional Helpful reminders to ensure that you are reaching your target audience The down low: total followers vs total engagement The keys to connecting with your audience Ideas to create a network The most important analytics to look out for How to use analytics to grow your brand The biggest overlooked tip: building a community Top tricks to carry your digital brand in your offline life Ways to incorporate your brand into your everyday life to improve credibility Reminders that you should be monitoring your progress Successful brand examples Gentle prompts that will help you become a better brand, once you invest the time in defining it And so much more!

Bring Inner Greatness Out  Personal Brand Book

Bring Inner Greatness Out Personal Brand

  • Author : Dr. Mansur Hasib
  • Publisher : Tomorrow's Strategy Today, LLC
  • Date : 2022-08-02
  • Category : Self-Help
  • Pages : 239
  • ISBN :

Bring Inner Greatness Out Personal Brand in PDF, EPUB, Tuebl, Mobi and Kindle:

Note: For audiobook version to accompany ebook see: - What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? How do I become the best in the world? How do I grow my small business without spending a lot of money on advertising? How can I be better at marketing and branding? How can I use social media for marketing and sales? How can I publish and market my books independently and be paid more for my work? How do I publish audiobooks or narrate for others? How do I create multiple streams of income? Gain better job security? Create my own success? How can I prepare for and survive layoffs? How should I negotiate salary? How can I get fair pay? How do I prepare for job interviews? Write a good resume? Why am I the best candidate for this job? How can I justify my salary requirements? How can I be more effective at professional networking? How do I search for jobs that are not even advertised? Why are less qualified people always getting that job or promotion I wanted? What is my life purpose? How do I find it? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results. Greatness is truly a choice. You do not need to be perfect; you need to perfect your uniqueness. Greatness is a choice, and it has no end. You can #RideTheRainbow forever! This is the revised and expanded 2021/2022 edition. This book will enable anyone in any field at any stage of their career to rise and stay at the top of their chosen field or

Personal Branding Book

Personal Branding

  • Author : Steven J Wilson
  • Publisher : Steven J Wilson
  • Date : 2021-03-03
  • Category : Business & Economics
  • Pages : 54
  • ISBN :

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This personal branding book was developed around my decade-worth of digital marketing experience. I have seen strategies abruptly fail businesses and dry up their resources overnight. But there are also some whose company brands may be unheard of, but their personal name remains discussed today. Their secret sauce was being able to brand themselves effectively. Personal branding is key to longevity, and I want to share this realization with you. Along with a few free workbooks, I compiled my knowledge on personal branding and structured it in a simplified manner you can easily understand. As you read the chapters, you will discover how to begin branding yourself, leading you to the correct path to building a reliable personal brand.

Personal Branding on Social Media Book

Personal Branding on Social Media

  • Author : Sanja Kapidzic
  • Publisher : Nomos Verlag
  • Date : 2018-02-22
  • Category : Business & Economics
  • Pages : 309
  • ISBN : 9783845285665

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Die Desintegration traditioneller Arbeitsstrukturen zeichnet die heutige Gesellschaft aus und hat maßgeblich zur Notwendigkeit der proaktiven Einstellung zur eigenen Karriere geführt. Vor diesem Hintergrund untersucht die Studie, wie Wissenschaftlerinnen und Wissenschaftler soziale Medien für die professionelle Selbstdarstellung und das Networking nutzen. Unter dem Begriff Personal Branding gebündelt geht die Studie dieser Frage nach und untersucht zudem mögliche Determinanten der Nutzung sozialer Medien für Personal Branding. Die Idee des sozialen Kapitals und die Impression-Management-Theorie bilden die theoretische Grundlage der Untersuchung und liefern ein Model mit dem Determinanten des Personal Branding untersucht wurden. Die Untersuchung zeigte, dass die Nutzung sozialer Medien für die professionelle Selbstdarstellung und das Networking in Beziehung zu persönlichen, sozialen und Umgebungsfaktoren steht. Die Nutzung erscheint jedoch eher den Zweck statischer Informationspräsentation als dynamischer Interaktion zu erfüllen.