Personal Branding for Entrepreneurs Book

Personal Branding for Entrepreneurs

  • Author : Leo Ye
  • Publisher :
  • Date : 2019-12-19
  • Category :
  • Pages : 86
  • ISBN : 1675839158

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Are you ready to take the plunge into entrepreneurship and want to create an awesome brand? You'll feel nervous, overwhelmed and a mixture of other emotions as you hurry to get your business off the ground. You have tons of ideas yet are unsure how to implement them. Personal Branding for Entrepreneurs: Proven Personal Branding Strategy and Why Social Media Marketing is Crucial for Your Business by Leo Ye has been written to solve your problem. This book will show you the importance of branding and why your business name shouldn't be drawn from a hat. You will absolutely hate it if you do. There is a section about the reasons behind consumer buying-emotion and rationality. The big named brands cash in on these two elements as they know they work. To be successful social media marketing is vital to your business without it nobody will know about your magnificent product. Personal Branding for Entrepreneurs: Proven Personal Branding Strategy and Why Social Media Marketing is Crucial for Your Business talks you through any doubts you have about creating a service-based business. There is no need to be afraid about starting your business when you read Personal Branding For Entrepreneurs: Proven Personal Branding Strategy and Why Social Media Marketing is Crucial for Your Business. The ideas on each page are guaranteed to ease your mind as you implement them and make a splash into the commercial world...

Personal Branding for Entrepreneurs Book

Personal Branding for Entrepreneurs

  • Author : Donna Rachelson
  • Publisher : Jonathan Ball Publishers
  • Date : 2019-05-15
  • Category : Business & Economics
  • Pages : 148
  • ISBN : 9780639955834

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Personal Branding for Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands. In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it. Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding for Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

Personal Brand Management Book

Personal Brand Management

  • Author : Talaya Waller
  • Publisher : Springer Nature
  • Date : 2020-04-15
  • Category : Business & Economics
  • Pages : 164
  • ISBN : 9783030437442

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This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.

Personal Branding Mastery for Entrepreneurs Book

Personal Branding Mastery for Entrepreneurs

  • Author : Chris J Reed
  • Publisher : Evolve Global Publishing
  • Date : 2018-03-15
  • Category : Business & Economics
  • Pages : 202
  • ISBN : 9781975868956

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From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn. You are an entrepreneur, your personal brand is what everyone is buying into. Your clients, your shareholders, your employees, your partners, the media...future clients, employees, investors...they are all buying into the power and values of your personal brand. That's why you need to start working on it now. In this new book, Chris will talk from his own personal experience on how he created a personal brand from nothing and knowing no one when he left the UK and came to Singapore to become an Asian entrepreneur. Chris will show how he became the "Only NASDAQ CEO with a Mohawk!" and how this personal brand has transformed his businesses. Chris covers all aspects of personal branding for entrepreneurs including what it is, why you should have it, his personal brand story, ups and downs of having a personal brand, why you need to be more American and less English or Asian in your personal branding. Chris will also cover what elements of his disruptive DNA have enabled him to accentuate his own personal brand in his entrepreneurial journey. Chris also covers how LinkedIn is the foundation for your personal brand but that it should also be communicated everywhere else from your YouTube to your Wikipedia, your thought leadership outside of LinkedIn to winning awards, getting up on stage and speaking to having your own book.Chris will discuss how you dress and how you look affects your personal brand, both positively and negatively, why great entrepreneurs like Richard Branson, Elon Musk, Steve Jobs and Bill Gates all have great but divisive personal brands but without them, their respective companies would be nothing. Chris will also discuss David Beckham, Gareth Emery and Prince and what made

Personal Branding for Entrepreneurial Journalists and Creative Professionals Book

Personal Branding for Entrepreneurial Journalists and Creative Professionals

  • Author : Sara Kelly
  • Publisher : Taylor & Francis
  • Date : 2017-04-21
  • Category : Business & Economics
  • Pages : 222
  • ISBN : 9781315437552

Personal Branding for Entrepreneurial Journalists and Creative Professionals in PDF, EPUB, Tuebl, Mobi and Kindle:

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

Personal Branding for Entrepreneurs Book

Personal Branding for Entrepreneurs

  • Author : Donna Rachelson
  • Publisher :
  • Date : 2019
  • Category : Branding (Marketing)
  • Pages : 123
  • ISBN : 0639955827

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The Brand Mapping Strategy Book

The Brand Mapping Strategy

  • Author : Karen Leland
  • Publisher : Entrepreneur Press
  • Date : 2016-06-20
  • Category : Business & Economics
  • Pages : 224
  • ISBN : 9781613083390

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A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline. Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets? CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board. A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story. The book will introduce CEOs and executives in Fortune 500 companies

Build Your Personal Brand Book

Build Your Personal Brand

  • Author : Rachel Gogos
  • Publisher : Independently Published
  • Date : 2018-12-12
  • Category : Business & Economics
  • Pages : 102
  • ISBN : 1731338414

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A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one servi

The Celebrity CEO Book

The Celebrity CEO

  • Author : Ramon Ray
  • Publisher : Simon and Schuster
  • Date : 2019-04-02
  • Category : Business & Economics
  • Pages : 180
  • ISBN : 9781948080941

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The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. Written for entrepreneurs and small business owners who want to make a massive impact and build a loyal fan base, The Celebrity CEO is the source for celebrity status in business. Learn from the founder of Smart Hustle Media, Ramon Ray, the mind-set of a celebrity CEO and the tools to cultivate your tribe.

BrandingPays Book


  • Author : Karen Kang
  • Publisher : Branding Pays Media
  • Date : 2013-02
  • Category :
  • Pages : 208
  • ISBN : 098843752X

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Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.

You Are The Brand Book

You Are The Brand

  • Author : Mike Kim
  • Publisher : Morgan James Publishing
  • Date : 2021-06-08
  • Category : Business & Economics
  • Pages :
  • ISBN : 9781631953484

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Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize — YOU ARE THE BRAND. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned. The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived. Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives? In You Are the Brand, Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand. In this practical and inspiring book, you will learn: How to identify and showcase your unique expertise How to gain clarity on your message, market, and business model Why the most effective marketing strategy is to simply tell the truth How-To-Preneur vs. Ideapreneur — Which one are you? The three kinds of personal stories that ensure you stand out in your market The simple “9-Box Grid” that shows you

Design Your PERSONAL BRAND Presence Book

Design Your PERSONAL BRAND Presence

  • Author : Diya Asrani
  • Publisher : Notion Press
  • Date : 2021-03-17
  • Category : Business & Economics
  • Pages : 108
  • ISBN : 9781637815212

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In this book, Diya Asrani has taken a simple, personalized yet impactful approach towards the concept of personal branding. She highlights a subtle amalgamation of her own stories with a timeless perspective of one’s role as a brand presence in the industry. Fighting through the dilemma of figuring out ways to grow her business and get more clients effortlessly, she has built an evergreen presence that gets her clients effortlessly. This book is a guiding light for many entrepreneurs and knowledge-givers seeking help in building and designing a presence that’s profitable, impactful, and assertive. Diya approaches the concept in a casual yet excitingly coachable way that grabs the attention and helps the reader take action. We all know getting success is a journey, and the journey is what we are living today. It’s designed by us. Thus, it is in our power to build a presence that people notice. This book can solve an impending problem that many entrepreneurs face on a daily basis: how, on earth, do I get clients so as to run my business? In the end, it is about putting your skin in the game and working on certain aspects to build a powerful brand.

Rise of the Personal Brand Book

Rise of the Personal Brand

  • Author : Chris Burres
  • Publisher : Independently Published
  • Date : 2020-12-14
  • Category :
  • Pages : 172
  • ISBN : 9798579124920

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The immense impact social media has on our personal and professional lives today gives rise in an unprecedented way to the importance of personal branding.Every move online is broadcasted, tracked and evaluated by others. This leads to increased social pressure, but opens a door to unique branding opportunities for the few with the courage to put themselves on display.This is a collection of real stories from some of Houston's top influencers, entrepreneurs and small business owners and how their brands and businesses are built.The hope and vision of the book is to share encouragement for entrepreneurs building their brands and to benefit from the combined knowledge and experiences shared.

Reinventing You  With a New Preface Book
Stars 4
From 1 Global Ratings

Reinventing You With a New Preface

  • Author : Dorie Clark
  • Publisher : Harvard Business Press
  • Date : 2017-09-12
  • Category : Business & Economics
  • Pages : 240
  • ISBN : 9781633693890

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Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a new preface, provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Branding expert Dorie Clark mixes personal stories with engaging interviews and examples from Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others to show you how to think big about your professional goals, take control of your career, and finally live the life you want.

CEO Branding Book

CEO Branding

  • Author : Marc Fetscherin
  • Publisher : Routledge
  • Date : 2015-06-19
  • Category : Business & Economics
  • Pages : 302
  • ISBN : 9781317746621

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CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit