Personal Brand Management Book

Personal Brand Management


  • Author : Talaya Waller
  • Publisher : Springer Nature
  • Date : 2020-04-15
  • Category : Business & Economics
  • Pages : 164
  • ISBN : 9783030437442

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Personal Brand Management in PDF, EPUB, Tuebl, Mobi and Kindle:

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.

The Visible Expert Book

The Visible Expert


  • Author : Lee W. Frederiksen
  • Publisher :
  • Date : 2014-09-02
  • Category : Business & Economics
  • Pages : 150
  • ISBN : 0990445909

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The Visible Expert in PDF, EPUB, Tuebl, Mobi and Kindle:

What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."

Platform Book
Stars 4
From 2 Global Ratings

Platform


  • Author : Cynthia Johnson
  • Publisher : Lorena Jones Books
  • Date : 2019-02-05
  • Category : Business & Economics
  • Pages : 224
  • ISBN : 9780399581397

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Platform in PDF, EPUB, Tuebl, Mobi and Kindle:

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

The Journey to a Personal Brand Book

The Journey to a Personal Brand


  • Author : Douglas Commaille
  • Publisher : Routledge
  • Date : 2017-12-12
  • Category : Business & Economics
  • Pages : 162
  • ISBN : 9781351358071

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The Journey to a Personal Brand in PDF, EPUB, Tuebl, Mobi and Kindle:

Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims. A Personal Brand is a positive in the reader’s life – professionally, personally and psychologically. It builds people’s confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brand forces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media. This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.

Personal Brand Creation in the Digital Age Book

Personal Brand Creation in the Digital Age


  • Author : Mateusz Grzesiak
  • Publisher : Springer
  • Date : 2018-03-20
  • Category : Business & Economics
  • Pages : 185
  • ISBN : 9783319696973

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Personal Brand Creation in the Digital Age in PDF, EPUB, Tuebl, Mobi and Kindle:

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

Authentic Personal Brand Coaching Book

Authentic Personal Brand Coaching


  • Author : Hubert K. Rampersad
  • Publisher : IAP
  • Date : 2015-06-01
  • Category : Business & Economics
  • Pages : 194
  • ISBN : 9781681230238

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Authentic Personal Brand Coaching in PDF, EPUB, Tuebl, Mobi and Kindle:

This book offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. This new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Dr. Hubert Rampersad has introduced an advanced authentic personal branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic personal brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This unique authentic personal branding system will help you to unlock your potential and build a trusted image of yourself that you want to project in everything you do. It also opens your view to new ideas, possibilities and opportunities. It is combined with powerful tools to deliver peak performance and to create a stable basis for trustworthiness, credibility, and personal charisma. This innovative methodology is spiritual, measurable, holistic, organic, authentic and sustainable. It taps deeply into self-awareness and helps others to develop innovative ways of doing business with social media and to position themselves strongly in this individual age. It has been proven in practice to produce sustainable results, not only for individuals but also for organizations. It’s neither cosmetic nor cloudy, and therefore clients are experiencing concrete and sustainable results within 2 months.

Take Charge of Your Brand Book

Take Charge of Your Brand


  • Author : Guisselle Nunez
  • Publisher : Createspace Independent Publishing Platform
  • Date : 2018-08-11
  • Category :
  • Pages : 84
  • ISBN : 1724635875

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Take Charge of Your Brand in PDF, EPUB, Tuebl, Mobi and Kindle:

I have never taken a personal branding class before but this one today was so informative. A lot of the information I will take and use it in all aspects of my professional and personal life. I have also almost have my personal branding statement, which I am so excited about. Presenter and content were both fantastic. The exercises were thought-provoking and will definitely prove useful in many professional settings. Guisselle is very passionate about her knowledge. I really enjoyed her charisma and how she engages with the students. Very funny!!! These are just some of the comments and feedback Guisselle Nunez has received from attendees of her powerful 'Take Charge of Your Brand' workshop. And now, she's taken the same information she shares in these game-changing workshops, coupled with her 20+ years of marketing and communication experience and poured it into this book. Using the knowledge and experience included in these pages, readers will have exactly what is needed to help curate the perfect strategy and action plans to reach and exceed their personal and professional goals as a brand.

Authentic Personal Branding Book

Authentic Personal Branding


  • Author : Hubert K. Rampersad
  • Publisher : IAP
  • Date : 2009-05-01
  • Category : Business & Economics
  • Pages : 285
  • ISBN : 9781607521815

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Authentic Personal Branding in PDF, EPUB, Tuebl, Mobi and Kindle:

This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.

Personal Branding and Marketing Yourself Book

Personal Branding and Marketing Yourself


  • Author : Rita Balian Allen
  • Publisher :
  • Date : 2014-06-15
  • Category : Business & Economics
  • Pages : 155
  • ISBN : 0991505107

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Personal Branding and Marketing Yourself in PDF, EPUB, Tuebl, Mobi and Kindle:

Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.

Ditch the Act  Reveal the Surprising Power of the Real You for Greater Success Book

Ditch the Act Reveal the Surprising Power of the Real You for Greater Success


  • Author : Leonard Kim
  • Publisher : McGraw Hill Professional
  • Date : 2019-10-25
  • Category : Business & Economics
  • Pages : 256
  • ISBN : 9781260454383

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Ditch the Act Reveal the Surprising Power of the Real You for Greater Success in PDF, EPUB, Tuebl, Mobi and Kindle:

Be human. It’s the only way to get ahead in business today. Competition today is fiercer than ever. It seems that every job candidate is flashing a world-class resume and every business competitor is the absolute best at what they do. Don’t be fooled. People exaggerate. And don’t be discouraged. By revealing stories of failures, setbacks, and personal flaws without shame or fear, you exhibit greater self-confidence than your competition. You cultivate connections with serious, smart people, and you build loyalty that lasts. Ditch the Act shows how to present your humanness—imperfect and flawed but honest, resilient, and willing to learn—in strategic ways to achieve clear, defined goals. It provides an actionable program for building an authentic, long-lasting personal brand, explaining why exposure is important and how it cultivates more durable connections than any polished persona can. By creating a personal brand that’s honest and authentic and that reveals personal struggles, you’ll build stronger, longer-lasting relationships—and achieve greater success. Careers and businesses based on authenticity and truth aren’t just more rewarding than those founded on hyperbole and the “hard sell.” Because they’re founded on durable, robust relationships, they’re rock-solid—and better withstand business uncertainty and tough times. Ditch the act, be real—and jump ahead of the competition before they even know you are there.

Beloved Brands Book

Beloved Brands


  • Author : Graham Robertson
  • Publisher : Createspace Independent Publishing Platform
  • Date : 2018-01-06
  • Category :
  • Pages : 228
  • ISBN : 1983625884

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Beloved Brands in PDF, EPUB, Tuebl, Mobi and Kindle:

"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he s

Personal Brands Book

Personal Brands


  • Author : Roberto Álvarez del Blanco
  • Publisher : Springer
  • Date : 2010-10-27
  • Category : Business & Economics
  • Pages : 226
  • ISBN : 9780230302877

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Personal Brands in PDF, EPUB, Tuebl, Mobi and Kindle:

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.

Personal Brand Planning for Life Book

Personal Brand Planning for Life


  • Author : Robert M. Donnelly
  • Publisher :
  • Date : 2017-11-15
  • Category : Business & Economics
  • Pages : 82
  • ISBN : 0982975872

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Personal Brand Planning for Life in PDF, EPUB, Tuebl, Mobi and Kindle:

Personal Brand Planning for Life walks you step-by-step through a well-defined process of defining, managing, marketing and monetizing your brand. The author takes you on a marketing journey to build your strategy on and off lineand includes lessons on monetizing your brand and expanding it into new marketplaces.

CEO Branding Book

CEO Branding


  • Author : Marc Fetscherin
  • Publisher : Routledge
  • Date : 2015-06-19
  • Category : Business & Economics
  • Pages : 302
  • ISBN : 9781317746621

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CEO Branding in PDF, EPUB, Tuebl, Mobi and Kindle:

CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org

Personal Branding for Entrepreneurial Journalists and Creative Professionals Book

Personal Branding for Entrepreneurial Journalists and Creative Professionals


  • Author : Sara Kelly
  • Publisher : Taylor & Francis
  • Date : 2017-04-21
  • Category : Business & Economics
  • Pages : 222
  • ISBN : 9781315437552

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Personal Branding for Entrepreneurial Journalists and Creative Professionals in PDF, EPUB, Tuebl, Mobi and Kindle:

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.