Master the Brand Called YOU  The Proven Leadership Personal Branding System to Help You Earn More  Do More and Be More At Work Book

Master the Brand Called YOU The Proven Leadership Personal Branding System to Help You Earn More Do More and Be More At Work


  • Author : Brenda Bence
  • Publisher : Global Insight Communications LLC
  • Date : 2014-07-03
  • Category : Business & Economics
  • Pages : 240
  • ISBN : 9780982535387

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Master the Brand Called YOU The Proven Leadership Personal Branding System to Help You Earn More Do More and Be More At Work in PDF, EPUB, Tuebl, Mobi and Kindle:

Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU

Leading YOU Book

Leading YOU


  • Author : Brenda Bence
  • Publisher : Global Insight Communications, LLC
  • Date : 2016-11-19
  • Category : Business & Economics
  • Pages : 216
  • ISBN : 9781942718017

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Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential. Self-leadership. It begins and ends with YOU™. In Leading YOU™: The power of self-leadership to build your executive brand and drive career success, Senior Executive Coach Brenda Bence reveals the 15 most damaging self-leadership behaviors she regularly sees in her practice. She then provides you with dozens of tips and techniques you can immediately apply to correct or improve these behaviors. Packed with real-life executive coaching case studies from around the globe, this book will help you: • Strengthen your Executive Presence and build an outstanding leadership brand. • Quit acting like a victim of your calendar, your time, and “the system.” • Utilize powerful mind management techniques to stop limiting behaviors. • Learn how to successfully manage “up” to bosses and “across” to peers. • Promote yourself without bragging, to help you gain visibility and the job you want. • Successfully influence others even if you don’t have an official title or authority. Leading YOU™ not only cuts to the core of what’s needed for effective self-leadership, but it’s also the only book to identify and explain the relationship between self-leadership and a winning leadership brand—the Trademarked YOU™®. Together with the award-winning companion book, Would YOU Want to Work for YOU™?, this book will become your go-to resource for advancing in your career through the power of authentic self-leadership. “Brenda Bence makes it clear: Great leadership is all about self-leadership and learning how to manage YOU as well as you manage others. A great read!” Philip Yuen, CEO, Deloitte Southeast Asia

How You Are Like Shampoo Book

How You Are Like Shampoo


  • Author : Brenda Bence
  • Publisher :
  • Date : 2008-01-01
  • Category : Business & Economics
  • Pages : 267
  • ISBN : 0979901022

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"This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your personal brand at work. Modeled after the world's most successful big-brand marketing methods, How You Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted for personal use."--P. [4] of cover.

The Future of Leadership Development Book
Stars 3
From 1 Global Ratings

The Future of Leadership Development


  • Author : Susan E. Murphy
  • Publisher : Psychology Press
  • Date : 2003
  • Category : Psychology
  • Pages : 279
  • ISBN : 9780805843422

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First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

Adaptive Leadership  The Heifetz Collection  3 Items  Book

Adaptive Leadership The Heifetz Collection 3 Items


  • Author : Ronald A. Heifetz
  • Publisher : Harvard Business Review Press
  • Date : 2014-09-23
  • Category : Business & Economics
  • Pages : 649
  • ISBN : 9781625277787

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Adaptive Leadership The Heifetz Collection 3 Items in PDF, EPUB, Tuebl, Mobi and Kindle:

In times of constant change, adaptive leadership is critical. This Harvard Business Review collection brings together the seminal ideas on how to adapt and thrive in challenging environments, from leading thinkers on the topic—most notably Ronald A. Heifetz of the Harvard Kennedy School and Cambridge Leadership Associates. The Heifetz Collection includes two classic books: Leadership on the Line, by Ron Heifetz and Marty Linsky, and The Practice of Adaptive Leadership, by Heifetz, Linsky, and Alexander Grashow. Also included is the popular Harvard Business Review article, “Leadership in a (Permanent) Crisis,” written by all three authors. Available together for the first time, this collection includes full digital editions of each work. Adaptive leadership is a practical framework for dealing with today’s mix of urgency, high stakes, and uncertainty. It has been used by individuals, organizations, businesses, and governments worldwide. In a world of challenging environments, adaptive leadership serves as a guide to distinguishing the essential from the expendable, beginning the meaningful process of adaption, and changing the status quo. Ronald A. Heifetz is a cofounder of the international leadership and consulting practice Cambridge Leadership Associates (CLA) and the founding director of the Center for Public Leadership at the Harvard Kennedy School. He is renowned worldwide for his innovative work on the practice and teaching of leadership. Marty Linsky is a cofounder of CLA and has taught at the Kennedy School for more than twenty-five years. Alexander Grashow is a Senior Advisor to CLA, having previously held the position of CEO.

The Brand Called You  Make Your Business Stand Out in a Crowded Marketplace Book

The Brand Called You Make Your Business Stand Out in a Crowded Marketplace


  • Author : Peter Montoya
  • Publisher : McGraw Hill Professional
  • Date : 2008-11-02
  • Category : Business & Economics
  • Pages : 288
  • ISBN : 0071641777

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The Brand Called You Make Your Business Stand Out in a Crowded Marketplace in PDF, EPUB, Tuebl, Mobi and Kindle:

The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

How To Win Friends And Influence People Book

How To Win Friends And Influence People


  • Author : Dale Carnegie
  • Publisher : DigiCat
  • Date : 2022-05-17
  • Category : Self-Help
  • Pages : 236
  • ISBN : EAN:8596547004219

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How To Win Friends And Influence People in PDF, EPUB, Tuebl, Mobi and Kindle:

"How to Win Friends and Influence People" is one of the first best-selling self-help books ever published. It can enable you to make friends quickly and easily, help you to win people to your way of thinking, increase your influence, your prestige, your ability to get things done, as well as enable you to win new clients, new customers._x000D_ Twelve Things This Book Will Do For You:_x000D_ Get you out of a mental rut, give you new thoughts, new visions, new ambitions._x000D_ Enable you to make friends quickly and easily._x000D_ Increase your popularity._x000D_ Help you to win people to your way of thinking._x000D_ Increase your influence, your prestige, your ability to get things done._x000D_ Enable you to win new clients, new customers._x000D_ Increase your earning power._x000D_ Make you a better salesman, a better executive._x000D_ Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant._x000D_ Make you a better speaker, a more entertaining conversationalist._x000D_ Make the principles of psychology easy for you to apply in your daily contacts._x000D_ Help you to arouse enthusiasm among your associates._x000D_ Dale Carnegie (1888-1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a massive bestseller that remains popular today._x000D_

The Subtle Art of FINDING CUSTOMERS Book

The Subtle Art of FINDING CUSTOMERS


  • Author : Pijush Kanti Mukherjee
  • Publisher :
  • Date : 2020-12-01
  • Category : Business & Economics
  • Pages : 162
  • ISBN :

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Think about it… if you were going to challenge Michael Jordan to a game of H O R S E for money, wouldn't it make sense to learn the game and practice before you stepped onto the court to play him? It amazes me how many new small business owners start the game of business against seasoned professionals (the competition), without first developing the necessary knowledge to be successful. Then they fail and blame the market, the economy, their location, etc. Concentrate on strategies to LEARN and then the fortune of EARN will follow! If you are serious about taking the next steps then go to work on yourself, study other business successes, understand marketing strategies and become a sponge for new (proven) material. The amazing thing about the game of business is that when you put proven processes to work and continue to follow them, an abundance of success will follow. The biggest mistake is to start a process and then fallback into your old habits after a short time. Above all, get the knowledge you need before you step onto the field. If you have a business and have not yet managed to start to create wealth and systems that allow you to take time off, build retirement accounts or pay for your children's college, then learn and master the steps outlined in my book. I am a huge advocate of education and mentorships. Get the right information, find someone that knows how to walk you through them and watch your quality of life take a new shape. The journey of thousand miles begins with a single step...

The Brand Called You Book

The Brand Called You


  • Author : Ashutosh Garg
  • Publisher : Bloomsbury Publishing
  • Date : 2018-12-18
  • Category : Business & Economics
  • Pages : 186
  • ISBN : 9789388038621

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There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.

The art of job search and maintenance Book

The art of job search and maintenance


  • Author : José Manuel Ferro Veiga
  • Publisher : Lulu Press, Inc
  • Date : 2021-01-26
  • Category : Business & Economics
  • Pages :
  • ISBN : 9781716183959

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Signing awork contractis getting more complicated every day.Although there are no simple solutions to the problem ofunemployment, it is possible that if alternatives that were initially discarded are recovered, opportunities to find work will increase.Being willing to move to another location to work is one of the keys to obtaining a job. Every day, more citizens are willing to leave their residence to sign a labor contract.In many cases,working in another countryallows you to improve your curriculum and your own training.Other times it is just one more way to earn a salary.In the same vein, not ruling out other trades can improve your chances of signing a contract.Thematernity, illness or replacement contracts for early retirement are an opportunity to enter any company.In coastal tourist areas, the number of vacant positions multiplies during the summer.Many job offers come from friends and colleagues with whom you have shared your working life.It is a good idea for job seekers to let their colleagues know and tell them if it is open to fields in which they had not been employed until now.Those who are active usually have more information about the future movements that will be in the company and will be able to alert former colleagues of possible vacancies, and even recommend them for the position.Founding a company or becoming self-employedis another way to get a job.With an idea, a business plan and capital to carry it out, the entrepreneur can self-employ in a business that he likes.It is, yes, the most risky of the options.

The Software Encyclopedia Book

The Software Encyclopedia


  • Author :
  • Publisher :
  • Date : 2000
  • Category : Computer industry
  • Pages :
  • ISBN : UOM:39015081529912

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Understanding Leadership Book

Understanding Leadership


  • Author : W. C. H. Prentice
  • Publisher :
  • Date : 1961
  • Category : Leadership
  • Pages : 9
  • ISBN : OCLC:11308677

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The Forgotten Choice Book

The Forgotten Choice


  • Author : Brenda Bence
  • Publisher : Global Insight Communications, LLC
  • Date : 2021-01-02
  • Category : Self-Help
  • Pages : 177
  • ISBN : 9781942718079

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The Forgotten Choice in PDF, EPUB, Tuebl, Mobi and Kindle:

"Enlightening, inspirational, and self-empowering advice... riveting..." -Kirkus Reviews "One of the best mindset books around for redirecting your perspective on life, creating what you want, and being happy with what you have. Brenda Bence's warm, comforting writing style is crisp, trustworthy and spot-on, resulting in a rapid, easy read." -BlueInk Starred Review "The Forgotten Choice is more than a self-help book. It will help the reader live life on their own terms, craft their present and future, and make sure their life is what they want it to be." -Reader's Favorite 5-star Review ______________________________________________________________________________________________________________ What if remembering one simple choice is all it takes to lead the life you want? In The Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World, global leadership coach and motivational author Brenda Bence reminds you of a little-known decision you make every moment that either holds you back or opens doors to unlimited possibility. In this groundbreaking mindset book, Brenda opens up about how her life transformed dramatically once she started remembering this choice. She then shared her discovery with friends, family, employees, and eventually with coaching clients and thousands of audience members around the world--resulting in incredible outcomes for people from all walks of life. Now, she makes this same, proven wisdom available to you in this powerful, step-by-step book that will change your mindset and motivate you to change your life. Using Brenda's simple and practical approach, you will learn how to... shift yourself easily out of a negative mindset face the unknown with a sense of excitement and adventure get over self-limiting beliefs, reframe your mindset, and feel more in charge of your future master a simple mindset shift to get what you want in relationships, work, finances, health, and beyond Packed with real-life examples, The Forgotten Choice pr

The 7 Step System to Building a  1 000 000 Network Marketing Dynasty Book

The 7 Step System to Building a 1 000 000 Network Marketing Dynasty


  • Author : Joe Rubino
  • Publisher : John Wiley & Sons
  • Date : 2010-12-13
  • Category : Business & Economics
  • Pages : 174
  • ISBN : 9781118040355

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The 7 Step System to Building a 1 000 000 Network Marketing Dynasty in PDF, EPUB, Tuebl, Mobi and Kindle:

Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing business—gives everyone in the network marketing industry the tools and tactics they need to succeed spectacularly. Rubino’s seven-step system covers every aspect of the network marketing business, from planning to prospecting to training, and gives you the confidence and attitude you need to make your business work and keep it profitable.

Authentic Leadership and Organizations  The Goffee Jones Collection  2 Books  Book

Authentic Leadership and Organizations The Goffee Jones Collection 2 Books


  • Author : Rob Goffee
  • Publisher : Harvard Business Review Press
  • Date : 2015-11-10
  • Category : Business & Economics
  • Pages : 512
  • ISBN : 9781633691971

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Authentic Leadership and Organizations The Goffee Jones Collection 2 Books in PDF, EPUB, Tuebl, Mobi and Kindle:

This Harvard Business Review digital collection showcases the ideas of Rob Goffee and Gareth Jones, authors of Why Should Anyone Be Led by You? and Why Should Anyone Work Here? In Why Should Anyone Be Led by You?, Goffee and Jones argue that leaders don’t become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: they deploy individual strengths to engage followers’ hearts, minds, and souls. In Why Should Anyone Work Here?, the authors argue that it used to be that businesses could ask individuals to conform to the organization’s needs but that now today’s leaders are charged with creating the best company on earth to work for: they must transform their organizations to attract the right people, keep them, and inspire them to do their best work.