Follow Me  Creating a Personal Brand with Twitter Book

Follow Me Creating a Personal Brand with Twitter

  • Author : Sarah-Jayne Gratton
  • Publisher : John Wiley & Sons
  • Date : 2012-07-02
  • Category : Computers
  • Pages : 290
  • ISBN : 9781118461891

Follow Me Creating a Personal Brand with Twitter in PDF, EPUB, Tuebl, Mobi and Kindle:

Make the most of Twitter as a tool for creating a personal brand Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand. Details ways in which you can use Twitter to build a personal brand Shows you how to maximize Twitter?s potential as a powerful marketing tool for your own benefit Encourages you to take advantage of Twitter?s vast audience Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.

Branding Book


  • Author : Susan Meyer
  • Publisher : The Rosen Publishing Group, Inc
  • Date : 2014-07-15
  • Category : Juvenile Nonfiction
  • Pages : 48
  • ISBN : 9781477776483

Branding in PDF, EPUB, Tuebl, Mobi and Kindle:

Whether you're in business or just enjoying some free time on social media, creating an identity on the Web is more important than ever. Readers will learn how companies of all shapes and sizes use the Internet to form an image and increase sales. This instructive volume also provides examples of how one's personal brand online is more important than one might think. Myths and facts dispel some common misconceptions about online branding, and 10 Great Questions to Ask a Social Media Specialist will help readers focus on the important aspects of their online presence.

The Handbook of Personal Area Networking Technologies and Protocols Book

The Handbook of Personal Area Networking Technologies and Protocols

  • Author : Dean A. Gratton
  • Publisher : Cambridge University Press
  • Date : 2013-08-29
  • Category : Technology & Engineering
  • Pages : 416
  • ISBN : 9780521197267

The Handbook of Personal Area Networking Technologies and Protocols in PDF, EPUB, Tuebl, Mobi and Kindle:

This definitive handbook demystifies personal-area networking technologies and protocols and explores their application potential in a unique real-world context.

Bevelations Book


  • Author : Bevy Smith
  • Publisher : Andy Cohen Books
  • Date : 2021-01-12
  • Category : Biography & Autobiography
  • Pages : 256
  • ISBN : 9781250311771

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"Bevy knows what's what, and she is the kind of woman you want in your corner. If you don't believe me . . . buy the book." —Whoopi Goldberg "Funny, wise, well-experienced, empathetic, colorful—Bevy brings the spirit of humanity wherever she goes." —Pharrell Williams From the host of the fabulous and popular show Bevelations on SiriusXM’s Radio Andy channel, Bevy Smith’s irreverent and inspiring memoir about learning to live a big, authentic, and unapologetic life—and how you can, too Bevy Smith was living what seemed like a glamorous dream as a fashion advertising executive, blazing a lucrative career for herself in the whitewashed magazine world. She jetsetted to Europe for fashion shows, dined and danced at every hot spot, and enjoyed a mighty roster of lovers. So it came as quite a shock to Bevy when one day, after arriving at her luxury hotel in Milan, she collapsed on the Frette bedsheets and sobbed. Years of rolling with the in-crowd had taken its toll. Her satisfaction with work and life had hit rock bottom. But Bevy could not be defeated, and within minutes (okay, days) she grabbed a notepad and started realizing a truer path—one built on self-reflection and, ultimately, clarity. She figured out how to redirect her life toward meaningful creativity and freedom. In her signature lively and infectious voice (there’s no one like Bevy!), Bevelations candidly shares how she reclaimed her life’s course and shows how we too can manifest our most bodacious dreams. From repossessing her bold childhood nature to becoming her own brand to envisioning her life’s next great destination (which will feature natural hair, important charitable giving, and a midcentury house overlooking the Pacific Ocean), Bevy invites readers along on the route of her personal transformation to reveal how each of us can live our best lives with honesty, joy, and, when we’re in the mood, a killer pair of shoes.

Relationology Book


  • Author : Matt Bird
  • Publisher : Troubador Publishing Ltd
  • Date : 2014-07-28
  • Category : Business & Economics
  • Pages : 100
  • ISBN : 9781783066148

Relationology in PDF, EPUB, Tuebl, Mobi and Kindle:

In Relationology, Matt Bird provides 101 inspirational and practical secrets to help you grow your business through the power of relationships.

Platform Book
Stars 4
From 2 Global Ratings


  • Author : Cynthia Johnson
  • Publisher : Lorena Jones Books
  • Date : 2019-02-05
  • Category : Business & Economics
  • Pages : 224
  • ISBN : 9780399581397

Platform in PDF, EPUB, Tuebl, Mobi and Kindle:

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

microDomination Book


  • Author : Trevor Young
  • Publisher : John Wiley & Sons
  • Date : 2013-02-12
  • Category : Business & Economics
  • Pages : 200
  • ISBN : 9781118505656

microDomination in PDF, EPUB, Tuebl, Mobi and Kindle:

How to harness your passion, develop your platform, and build acommunity of fans to sustain your micro-business If you dream of launching your own business, but aren't surewhat that business should be, microDomination has theanswer. This new book from entrepreneur and communications guruTrevor Young, shows you how to tap into your particular area ofexpertise and build a small business around what you know and love.No matter what particular subject you're knowledgeable in, from dogtraining to cooking to financial planning, microDominationshows you how to build a brand around yourself and turn that brandand expertise into profits even from the comfort of your ownhome. In the first part of the book, Young uses real-life examples tointroduce you to the businesspeople—or "micromavens"—who are living their dreams and earning money doingwhat they love. The second part of the book reveals thenuts-and-bolts strategies and tactics you can use to emulate theirsuccess and achieve your goal of "microdominating." Includes inspirational case studies and practical advice onstarting a micro-business based on your talent or expertise Features actionable guidance on using content marketing andsocial media to grow your brand and business Written by a leading thinker in the fields of public relations,marketing, and communications If you're stuck in a dead-end job or just dream of turning yourhobby into a business, microDomination gives you a provenplan for turning your passion into prosperity.

Branding Yourself Book
Stars 4
From 1 Global Ratings

Branding Yourself

  • Author : Erik Deckers
  • Publisher : Pearson Education
  • Date : 2010-12-17
  • Category : Business & Economics
  • Pages : 283
  • ISBN : 9780789747273

Branding Yourself in PDF, EPUB, Tuebl, Mobi and Kindle:

Use social media to build a great personal brand: how to present yourself as the best solution to customers' and employers' worst problems! • •Learn the right ways to sell your knowledge capital, and demonstrate your value to prospects and potential employers. •Rebrand yourself for the new world of social networking. •Use online and offline networking together to successfully navigate your next career change - and the one after that. •Timely resources for navigating unprecedented turbulence in the job market. In today's turbulent business environment, millions of people are seeking to strengthen their personal brands, and demonstrate far greater value to potential customers and employers. Many of them are seeking to rebrand themselves as they move towards entirely new jobs and careers. Fortunately, social media offers powerful new tools for building personal brands, strengthening business and personal relationships, and showing how you can solve the tough problems that keep customers and potential employers awake at night. Branding Yourself doesn't just introduce these tools: it shows how to use them to build a personal brand that connects you to unprecedented new opportunities. This book shows how to: • •' Build your own storyline and online identity - and start 'living' your brand. •' Choose the social media tools most likely to help you meet your goals. •' Make your blog the 'hub' of your social media 'wheel,' and use it to tell your story far more effectively. •' Integrate online and offline networking to supercharge both personal and professional connections. •' Avoid the killer mistakes too many business social networkers make

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity Book

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity

  • Author : Benson, Vladlena
  • Publisher : IGI Global
  • Date : 2016-08-31
  • Category : Computers
  • Pages : 525
  • ISBN : 9781522505600

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity in PDF, EPUB, Tuebl, Mobi and Kindle:

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

FT Guide to Business Networking Book

FT Guide to Business Networking

  • Author : Heather Townsend
  • Publisher : Pearson UK
  • Date : 2012-09-07
  • Category : Business & Economics
  • Pages : 224
  • ISBN : 9780273745846

FT Guide to Business Networking in PDF, EPUB, Tuebl, Mobi and Kindle:

If you’re a busy professional, networking is the fastest and most effective way to build your business or career. Networking is a skill you can’t afford to be without. But what’s the best way to do it? The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. Joined-up networking is the most effective way to win more business, climb the career ladder or set up and grow your own business. In this book, professional networker Heather Townsend guides you through everything you need to know to get the most out of both face-to-face and online networking.

Twitter Power Book
Stars 4
From 4 Global Ratings

Twitter Power

  • Author : Joel Comm
  • Publisher : John Wiley & Sons
  • Date : 2009-03-03
  • Category : Business & Economics
  • Pages : 240
  • ISBN : 9780470486078

Twitter Power in PDF, EPUB, Tuebl, Mobi and Kindle:

The Complete Idiot s Guide to Twitter Marketing Book

The Complete Idiot s Guide to Twitter Marketing

  • Author : Brett Petersel
  • Publisher : Penguin
  • Date : 2012-05-01
  • Category : Business & Economics
  • Pages : 336
  • ISBN : 9781101584743

The Complete Idiot s Guide to Twitter Marketing in PDF, EPUB, Tuebl, Mobi and Kindle:

Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.

Give Me the Money and I ll Shoot  Book

Give Me the Money and I ll Shoot

  • Author : Nicola Lees
  • Publisher : Bloomsbury Publishing
  • Date : 2012-05-24
  • Category : Performing Arts
  • Pages : 448
  • ISBN : 9781408157084

Give Me the Money and I ll Shoot in PDF, EPUB, Tuebl, Mobi and Kindle:

The must-have guide traditional and emerging TV funding models and the creative new funding methods that are being developed and exploited by social media-savvy documentary filmmakers. Each chapter covers a different form of funding and combines advice from industry insiders - producers, buyers, specialist media agencies and corporate funding bodies - and entertaining case studies that illustrate the benefits and pitfalls of each method. With practical tips, case studies and advice it reveals what grantors, brands and NGOs are looking for in a pitch (they all have different needs and expectations), and the cultural differences that can trip up the unwary producer. Funding examples range from blue-chip TV documentaries, such as Planet Earth, which was co-funded by the BBC, Discovery NHK and CBC to The TV Book Club (More 4), which is funded by Specsavers opticians; from Lemonade Movie, which harnessed the power of Twitter to source free equipment and post-production resources etc. Readers discover: 1. The difference between co-productions, pre-sales and acquisitions; 2. How to develop and pitch advertiser funded programming; 3. The new rules on UK product placement 4. Where to hunt for foundation and grant funding and how to fill in those fiendish application forms; 5. The power of crowd-funding and how to harness the internet to help you fundraise; 6. How to sniff out grants and funds held in non-film focused organisations such as the Wellcome Trust; 7. Why corporations are keen to fund your documentary and how to get them to part with their money without giving up your editorial control;

Know Me  Like Me  Follow Me Book
Stars 4
From 1 Global Ratings

Know Me Like Me Follow Me

  • Author : Penny Power
  • Publisher : Headline
  • Date : 2009-09-03
  • Category : Business & Economics
  • Pages : 161
  • ISBN : 9780755360437

Know Me Like Me Follow Me in PDF, EPUB, Tuebl, Mobi and Kindle:

Guide to understanding the online environment from expert author who created the world's first online business network. In 1998, long before Facebook existed and the year that launched, Penny Power conceived, planned and set up the world's first online business network. Penny is driven by her desire to connect business people for the common good. Under her guidance, Ecademy has grown to over 270,000 members worldwide and continues to grow at a rate of 15,000 new members each month. KNOW ME, LIKE ME, FOLLOW ME sets out Penny's compelling vision of how we should do business.

The New Rules of Sales and Service Book
Stars 5
From 1 Global Ratings

The New Rules of Sales and Service

  • Author : David Meerman Scott
  • Publisher : John Wiley & Sons
  • Date : 2016-06-27
  • Category : Business & Economics
  • Pages : 304
  • ISBN : 9781119272427

The New Rules of Sales and Service in PDF, EPUB, Tuebl, Mobi and Kindle:

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority,